Our aim is to open tourism across a wider area, and to create a more diverse and fair market, that will help disperse tourism away from concentrated areas that will distribute wealth to communities and businesses across extended locations, to open new undiscovered opportunities of discovery. Travalian is the ultimate guide for leisure and travel, covering over three million towns and villages, for activities, events, attractions and amenities, which will be the first resource of its kind, connecting businesses and members directly to create stronger, financially independent communities, bypassing expensive booking charges. The service is open to everyone, and provides the ability to promote, communicate and interact with communities and services, using Blogs, Likes, Follows, Friends, Reviews and Rating. The information has been generated through a vast array of distributed information services, so that businesses and communities can benefit from shared and unique insights that can be used for marketing localised communities. In a similar way to Wikipedia Travalian works under a Creative Commons Licence, opening its doors to to members who wish to participate by adding new content about villages, town, cities and other areas of natural beauty and interest, to be used for future generations to use. Travalian members help by adding and moderating content in a way that is unbiased, to maintain the quality of information, where members are also asked to report inappropriate content, to keep the information clean and accurate. Written reviews are often misused by businesses wanting to influence customers or by emotional visitor responses, making them difficult to trust. The new Travalian rating system keeps emotional statements by highlighting the specialised characteristics, which benefit both members and services alike, offering a breakdown of benefits, that help people choose based on financial and personal tastes, creating an unbiased, unarguable and fair rating system that can be trusted by everyone, as new industry standards. The rating results are more revealing offering detailed information of trends, interests and comparisons by town or country, helping travel and tourist communities everywhere evaluate their brand and assist with marketing. Travalian creates a new and original standard for rating cities, towns, areas of natural interest and the services around them, covering all relevant characteristics, making it possible for future members to discover a diverse range of destinations previously unavailable. The rating system create a passive, less personal and more accurate system against previous review services, making it difficult to submit false and misleading comments. Until now online booking sites have ruled over the travel industry with impunity, where information is restricted to tourist hotspots for flight and accommodation booking, and for this reason travellers have never been able to access a complete information resource that covers every country, town and city worldwide, where they want to go, the things they would want to do, and the amenities and services available nearby. The travel industry can only move forward by offering an information resource that is free, complete and available to everyone. The restrictions imposed by online booking sites and their lack of data means that there is no single resource covering all aspects of travel and while online booking is ideal for flight and accommodation booking, this leaves travellers exposed to little information and restricts the flow of information from travellers, leaving a gap for other media input from members and communities. Travalian is working towards a better future for the industry, where community participation and interaction can meet success, and break away entirely from commercial online agencies, bringing tourism back into the control of businesses and travellers
